I SNAP U.

Not many of my friends who had travelled to Europe had enough time to visit Stockholm. All the stories you hear about Swedish people are like models everywhere you turn with their super stylish clothing is all true. ( I think the guy-friend and I had a discussion about the cost of a Maccas meal and how expensive it is in comparison to Australia, and we both concluded that we were paying to be served by beautiful people ... which was totally worth it and it had nothing to do with currency exchange rate at the time - haha!)

Anyway, as we were shopping we happened to pick up this cute little magazine - "I SNAP U" to flip through on our journey later and keep as a souvenir. Turns out, the magazine is one of those public style photo magz like Fruits Magazine, except it's based in Stockholm and it's free and full of beautiful Swedish people and their super cool style. I ended up flipping through the pages over and over again, wanting to imitate but contemplating the "pull off" questions that came after. Can I or can't I?

I'm glad I have a hard copy of their first issue to keep, but I'm also glad that they have a downloadable version of their past issues and current for all to see! Check it out ... ISSUE1 & ISSUE2& WEBSITE